We are looking forward to the ESCP Annual Meeting in Berlin. With a fantastic programme of leading speakers in the field and announcements of ground-breaking research we are sure that it will be our best conference yet.
To help raise the profile of the event and make a lot of noise within the surgical community we are asking you to consider using your social media presence to spread the word. Importantly using social media will also enable you to promote your own presence at the Annual Meeting and enhance your personal profile within the specialism.
We’ve created a hashtag to make it easier to track the online buzz about the Berlin meeting - #ESCP2017
Digital Buzz
We want make a real splash on social media in the run up to the event, during it and afterwards. We’d welcome your help with this – be it through Twitter or LinkedIn – to showcase to your involvement at the Berlin meeting.
There are a number of ways in which you can get involved online:
- Join our Linkedin Group: https://www.linkedin.com/company-beta/5012014/
- Like and share content from the LinkedIn Group that you find useful and interesting
- Follow us on Twitter: https://twitter.com/escp_tweets
- Use our hashtag (#ESCP2017); mentioning our account (@escp_tweets): “I will be at #escp2017 this September in Berlin. Looking forward to XXX”
- Retweet our content with your comments, for example: “Have you seen this? Spaces on #TAMIS going fast - be sure to confirm your place soon! #escp2017”
- Join the online dialogue when possible to tell everyone about the event
How to make a Twitter account
You may already have a Twitter account but if not, here is how to make one:
- Go to Twitter.com or download the app and sign up for an account. The 'Full name' that you provide will be your display name.
- Pick a username you like. That will be your handle, and people can tag you by typing @ in front of your user name in a tweet.
- Enter in your phone number. This is a form of authentication that will help in case you ever lose access to your account.
- Pick an avatar (profile picture).
- Write your bio. This is the short blurb that lets potential followers know who you are and what you're likely to tweet about. Finish off your profile by uploading a background image - this appears at the top of your Twitter page.
- Start following other relevant accounts. This is how you will start to see other people’s tweets in your feed. You may want to follow other accounts tweeting about coloproctology and colorectal surgery. These can include the accounts of your colleagues, hospital, national society, as well as @escp_tweets of course!
How to tweet
Now you have set up your account it’s time to join the conversation. Rather than just composing a 140 character message and sending it straight out into the world, try engaging with other users to ensure more people see what you have to say.
Try using the @ to speak to other twitter users. When you include somebody's @twittername in a tweet the person will be alerted that you mentioned them. You can use it to add somebody into a conversation that's currently happening or to reply to another tweet. For example, if you have seen a brilliant video by one of your ESCP colleagues, why not tell them you enjoyed it!
Use a hashtag # to join in a wider topic of conversation, for example use #escp2017 to tell people why you are looking forward to Berlin or what sessions you will be attending.
Photos, videos, GIFs, polls, and Quote Tweets do not count towards your 140 character limit so use these to draw attention to your tweets.
Glossary for Twitter
- Tweet: A 140-character message.
- Retweet (RT): Re-sharing or giving credit to someone else's tweet.
- Like: The heart shaped button on tweets allow you to show your appreciation of or agreement with someone else’s tweet.
- Feed: The stream of tweets you see on your homepage. It's comprised of updates from users you follow.
- Handle: Your username.
- Mention (@): A way to reference another user by his username in a tweet (e.g. @escp_tweets). Users are notified when @mentioned. It's a way to conduct discussions with other users in a public realm.
- Direct Message (DM): A private, 140-character message between two people. You can decide whether to accept a Direct Message from any Twitter user, or only from users you are following. You may only DM a user who follows you.
- Hashtag (#): A way to denote a topic of conversation or participate in a larger linked discussion (e.g. #escp2017, #colorectalsurgery, #Berlin). A hashtag is a discovery tool that allows others to find your tweets, based on topics. You can also click on a hashtag to see all the tweets that mention it in real time - even from people you don't follow.
